Fighting for the right to an accessible yet punchy wardrobe, Ami strips back the fuss and focuses on the versatile separates. And few sweatshirts are as individual as this cotton-jersey crewneck. Designed exclusively for Selfridges, its chest reads ‘Coucou Londres’ in a cheery print. For those who haven’t yet refined their French, it equivalates to “hello!” or “yoo-hoo London!” Right back at you, Ami.
Ami cotton-jersey sweatshirt
Crewneck, long sleeves, ‘coucou londres’ print at front, embroidered branding at back neckline, ribbed trims
Model is 6ft and wears a size medium
AMI ALEXANDRE MATTIUSSI Coucou Londres cotton-jersey sweatshirt Black - C0HIQUJZN